In-house or outsourced digital marketing strategy: Which works better?

In-house or outsourced digital marketing

In-house or outsourced digital marketing strategy: Which works better? This is an important question that has been addressed in this blog. It discusses the pros and cons of in-house team and outsourced Digital Marketing. It also discusses in detail how an outsourced DM strategy can help your business. You can control your marketing strategy well with in-house team. You can see its progress every day, but it can be very expensive.

With outsourcing marketing agency, you come across with an experienced team of professionals. They already know the requirements of your business. They also have worked with various businesses before. And know all practices, latest trends and requirements of a specific business. Outsourcing gives you the opportunity to focus on other aspects of your business. You do not have to worry about running a marketing campaign.


Every business faces many challenging decisions on regular basis. But deciding about your Digital Marketing approach is one of the most important decisions to make. You can either create an in-house team for digital marketing. Or you can outsource the task to an external provider.

It is important to discuss about both in-house and outsourced digital marketing approach. How they work and which is better?

In-house digital marketing team:

An in-house digital marketing team can work well for your business. This is because it is well familiarized with your brand’s vision and its goals. The team is well-immersed with all procedures and processes. You can communicate your goals with them. You can also brain-storm about creating right DM campaigns on day to day basis. It also enables businesses to check daily processes. In-house team is great when you have some confidential business details. The details, you would not like to share with an outsourcing agency. In-house team gives you control about information about your business.

But if you cannot find the expert marketers for the given cost, it can impact the marketing campaigns. Studies show that 82% of marketers learn ins and outs of digital marketing through jobs. They do not have any required trainings so you may have to spend some money on learning also.


It’s high time to consider outsourcing if your business doesn’t have resources. Or it cannot afford required budget. Outsourcing can bring in a new perspective. An outsider sometimes can provide a fresh and creative approach. Besides that, there is no learning curve. These providers can start immediately as they know ins and outs of such businesses. Outsourcing enables you to work with professionals who can deliver desired results.

But digital marketing experts only work on 9-5 schedule. This can skip your business from targeting at a potential audience who may occur beyond traditional time frame.

In-house or outsourced digital marketing strategy: Which works better?

Direct access to experienced digital marketing experts:

In-house or outsourced digital marketing strategy: Which works better ? For an in-house team, you will have to find experts. But with outsourcing, you have direct access to professionals immediately. Any outsourced marketing effort can bring you desired results. This is because it depends on the people who design and execute it. A well reputed marketing agency has experience of working at larger scale. It is also possible that they may have worked with a business like yours. 

This experience has made them experts in the field. It is also likely that these agencies have gained success with similar businesses. So, they know about all practices and latest trends needed for success of a business. This gives your business an edge. And you have more chances of success with an already tested marketing strategy.When you outsource, it will give you access to an experienced team. They will have required knowledge in the field.

Difference of cost:

A marketing manager in India may have a salary of 15 Lakh INR to 20 Lakh INR a year. This is salary for one employee. Imagine that you have to hire many other professionals to do the digital marketing job. It includes hiring of a web designer, SEO expert, social media manager and a content writer. Now you do the math. You will realize that how much having an in-house team is going to cost you for a digital marketing strategy. But, you can get the same job done from more experienced professional agency at much lower cost. You will not even have to go through the pain of finding different professionals. You can simply outsource the task to a more experienced team at low budget.

Lack of focus and interest:

In-house or outsourced digital marketing strategy: Which works better? While answering this question, it is important to discuss lack of focus in employees here.

Lack of focus is another important factor to consider when hiring an in-house team. You may find some of the best DM experts for running successful campaigns within your budget. But there is no guarantee that your business would be able to get the desired results. This is so, because the experts may lose interest in the same job over a period of time. If this happens, you will lose best marketers who are on top of their field. Moreover, your business will also lose creativity. Working on same projects for long period of time can lead lack of focus and interest. These professionals may get bored and cannot bring freshness to campaigns. Many studies show that professionals under age of 32 change their jobs a lot. Because they want to keep things interesting.

But, in outsourcing digital marketing agencies, professionals don’t get bored. As they start working on a new project every few weeks. So, they design marketing strategies with more enthusiasm.


In-house or outsourced digital marketing strategy: Which works better? This is a very tricky question. We have come to a conclusion that it bases on your business requirements, growth goals and its budget. But outsourcing works better for most businesses as it’s a cost effective approach. It also enables you to focus on other aspects of your business. This is because you don’t have to worry about devising a strong marketing strategy.



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